With their background in acting, music and modelling, the three faces bring together differing personalities and a new diversity to the Rimmel brand.

Here's what the newbies had to say:

Lily Cole: " I am really looking forward to working with Rimmel London... For me both Kate and Rimmel represent the best of London style."

Adds Sophie Ellis-Bextor: "I have always had a passion for makeup ever since I was a little girl and I am very attached to Rimmel as it was my first makeup brand up."

Londoner and yummy-mummy Sophie first broke out into the music scene with the UK No. 1 hit Groovejet (If This Ain't Love) - a collaboration with DJ Spiller, while Lily became the youngest model to grace the cover of British Vogue at just 16.

Both faces will appear in a number of campaigns during 2009, while Kate Moss will continue to feature in her own Rimmel London advertising.